5.00
(3 Ratings)
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Categories: Digital Marketing

About Course

Kickstart your career in digital marketing with the core concepts of SEO, Social Media, Paid Ads, and Analytics. Beginner-friendly program for students & professionals.

This course is designed to introduce you to the world of Digital Marketing. You’ll learn how businesses use digital channels like Google, Facebook, Instagram, and Email to reach customers, build brand awareness, and generate sales. By the end of this program, you’ll have a strong foundation to move into specialized areas like SEO, Social Media, and Analytics.

What you'll learn

  • Understand the fundamentals of digital marketing
  • Basics of Search Engine Optimization (SEO)
  • Introduction to Social Media Marketing (SMM)
  • Overview of Google Ads & Paid Campaigns
  • Email Marketing and Web Analytics basics

Course Content

Module 1: Introduction to Digital Marketing
What is Digital Marketing? Difference between Traditional vs Digital Marketing Digital Channels Overview (SEO, SMM, SEM, Email, Analytics)

Module 2: SEO Basics
How search engines work On-page SEO (title, meta tags, content optimization) Off-page SEO (backlinks, outreach basics)

Module 3: Social Media Marketing (SMM)
Introduction to Facebook & Instagram Ads LinkedIn for Professionals Organic vs Paid strategies

Module 4: Paid Advertising (Google Ads Basics)
Introduction to Google Ads & PPC Keyword planning & targeting Budgeting and Campaign setup overview

Module 5: Email Marketing & Analytics
Basics of Email Marketing Mailchimp introduction Introduction to Google Analytics 4

Student Ratings & Reviews

5.0
Total 3 Ratings
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4 years ago
Excellent course! Educators are knowledgeable and thoroughly enjoy the topic creating a fun laid-back learning atmosphere. Will take more courses
4 years ago
I truly enjoyed this class and really liked the student-professor interaction. ... The more I learn today, the less risky moves I will make in the future.
4 years ago
Excellent course! Educators are knowledgeable and thoroughly enjoy the topic creating a fun laid-back learning atmosphere. Will take more courses

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