Digital Marketing Fundamentals
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Module 1: Introduction to Digital Marketing
What is Digital Marketing?
Difference between Traditional vs Digital Marketing
Digital Channels Overview (SEO, SMM, SEM, Email, Analytics)
Module 2: SEO Basics
How search engines work
On-page SEO (title, meta tags, content optimization)
Off-page SEO (backlinks, outreach basics)
Module 3: Social Media Marketing (SMM)
Introduction to Facebook & Instagram Ads
LinkedIn for Professionals
Organic vs Paid strategies
Module 4: Paid Advertising (Google Ads Basics)
Introduction to Google Ads & PPC
Keyword planning & targeting
Budgeting and Campaign setup overview
Module 5: Email Marketing & Analytics
Basics of Email Marketing
Mailchimp introduction
Introduction to Google Analytics 4
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