Categories:
Digital Marketing

About Course
👉 “Learn how to rank websites on Google and create powerful content that converts. A complete SEO + Content Marketing program for beginners & professionals.”
This course covers the foundations of Search Engine Optimization (SEO) and Content Marketing. Students will learn how to optimize websites for search engines, conduct keyword research, build backlinks, and create engaging content that drives organic traffic and sales. By the end of this course, you’ll be able to design an SEO-friendly content strategy for businesses.
What you'll learn
- How search engines work & Google ranking factors
- On-Page, Off-Page, and Technical SEO
- Keyword research & competitive analysis
- Blogging & content writing strategies
- Link building and outreach methods
- SEO tools: Google Search Console, SEMrush, Ahrefs basics
Course Content
Module 1: Introduction to SEO
What is SEO & Why it matters
Types of SEO (On-page, Off-page, Technical)
Google ranking factors overview
Module 2: On-Page SEO
Title tags, Meta descriptions, Headers
Internal linking & URL structure
Image optimization & speed
Module 3: Off-Page SEO & Link Building
Backlinks overview
Outreach methods
Guest blogging & influencer collaborations
Module 4: Content Marketing Essentials
Content strategy & planning
Blogging for SEO
Copywriting & storytelling
Module 5: SEO Tools & Analytics
Google Search Console basics
Google Analytics 4 for SEO
SEMrush / Ahrefs intro
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